Hi! I’m Serena, founder of Hidden Halo Boutique.

At 20 years old and currently in college, I decided to take the leap and bring my dream of owning a boutique to life right here in Iowa. Hidden Halo is all about helping you find those pieces that make you feel confident, radiant, and completely yourself.

Our collections are curated with you in mind—styles that are easy to wear, fun to style, and designed to make you glow the moment you put them on.

Thank you for supporting my small business and being part of the Hidden Halo family!